Wednesday, 9 October 2013

Telematics - How A Little Black Box Promotes Road Safety

Today I asked myself this question - "what is the real purpose behind car insurance?"

Whilst on the surface that might seem like a bit of a daft question to ask the introduction of black box telematics technology has practically changed its original meaning to something... even more meaningful.

Let me put this into perspective:

For many years the primary purpose of car insurance was to insure against loss due to a traffic accident or theft.

This is still the basic premise behind this, however, a telematics or "black box" car insurance policy not only offers the essential cover but it can also make you a safer driver.

By harnessing this kind of technology insurance providers such as iKube not only offers 17 - 25 year old full licensed drivers and learner drivers discounted cover but it also promotes safer driving.

By giving young drivers the toolkit to monitor their own driving through the use of an online dashboard and the use of TomTom's tracking software iKube are essentially saying to policyholders - "you have control over your premium".

By keeping an eye on driving habits whilst out on the road or by using these tools young drivers can improve their driving on a day-by-day basis.

I will leave you with this thought - no one ever stops learning from their driving. Every day we get out on the road we're learning new things - whether it's about how we drive or how other people drive.

By offering this technology - telematics insurance providers are making safe driving a priority and policyholders are reaping the rewards at renewal - as long as they consistently demonstrate good, safe driving.